Tuesday, October 30, 2012

Counseling keeping homeowners in their homes | Inman News

Counseling keeping homeowners in their homes

Study: Nearly 70 percent who sought counseling before becoming delinquent were current 18 months later

By Steve Bergsman, Friday, October 26, 2012.

Inman News®

http://www.shutterstock.com/pic.mhtml?id=44796436" target="_blank">Home sweet home</a> image via Shutterstock." width="225" />Home sweet home image via Shutterstock.

Since the onset of Great Recession and the subsequent housing crisis, hundreds of thousands of homeowners have lost their residences.

However, there were also thousands of other homeowners who were close to the desperate edge but managed to make it through those trying times because they were counseled by professionals who steered them past the economic shoals.

While it looks like the worst is over for homeowners, there's still much trouble in paradise and organizations that do counseling have begun to pick up the pace.

In August, Fannie Mae announced it opened an extension of its Los Angeles Mortgage Help Center in the Inland Empire region to provide free education and counseling services to struggling California homeowners. Fannie Mae now has 12 Mortgage Help Centers around the country.

Article continues below

Meanwhile, earlier in the summer, the National Council of La Raza (NCLR) launched a telephone counseling program aimed at helping homeowners in six states who are facing foreclosure.

According to NCLR, residents of Arizona, Colorado, Michigan, Nevada, Utah and Washington will be able to call the new hotline to speak with housing counselors who will help them navigate through the options of applying for a loan modification, short sale or refinance, or submitting a claim of wrongful foreclosure.

All this activity seemed to me to be late in the game -- after all, the housing market was lifting off the bottom in most cities across the country.

As it turned out, my assumptions were dead wrong.

"We are just halfway through the crisis," said Graciela Aponte, a senior legislative analyst with NCLR. "The first wave was huge and it was mostly about the homeowners who bought high-interest-rate loans or adjustable-rate loans. We've gone through that wave and now we are seeing a different wave, which is economic. Families where the breadwinners have lost their jobs or are only working part time, and their house is worth half of what they bought it for."

So, why the hotline? I asked.

"What we have seen in the last six to nine months are lower numbers coming into the counseling agencies, which is strange because there are a lot of new programs out there that we thought would bring an uptick in our clientele," Aponte said. "It is very confusing on the ground. We are trying to do a larger outreach effort."

All these extra efforts by Fannie Mae and NCLR are important because counseling works. Earlier this year, the results of two studies by the U.S. Department of Housing and Urban Development confirmed the positive impact counseling has on consumers in two distinct situations: buying a home and struggling to stay in a home.

The results:

  • Through the Pre-Purchase Counseling Outcome Study, HUD found that 35 percent of participants became homeowners within 18 months of pre-purchase counseling.
  • According to the Foreclosure Counseling Outcome Study, nearly 70 percent of those counseled by a HUD-certified counselor obtained a mortgage remedy. In addition, 56 percent found solutions in their defaulted loan and became current on their mortgages.

I checked in with Jo Kerstetter, the vice president of financial education and community relations for Money Management International in Washington, D.C., and asked about the HUD studies.

I figured Kerstetter would know a thing or two about counseling, as hers is a nonprofit organization approved by HUD to deliver a variety of housing counseling services: the Homeowner's HOPE Hotline, first-time homebuyer workshops, and reverse mortgage counseling.

The most significant part of that study, the piece that everyone should take away, according to Kerstetter, "is that nearly 70 percent of the clients who sought counseling before they became delinquent were still in their homes and current on their mortgage at the 18-month follow-up period. The 30 percent who weren't successful were six months behind at the time they entered the counseling."

To which she added, "That indicates the need for people to get counseling as soon as possible. If that happens, counseling works."

Counseling succeeds because the people who seek out help are extremely serious about their situation and really need to find a solution. They appreciate the assistance because the financial process to rectify a tough situation can be daunting. If a third-party walks them through the process, gives them support, assistance and knowledge, there's a very good chance they'll find a way out of their economic dilemma.

There are two things that happen in counseling. First, a counselor looks at the total family situation. Then the counselor helps the homeowner come up with a plan.

In addition, the homeowner is encouraged to contact the lender with the counselor as the backup.

Kerstetter explained, "What we try to do once we determine the client's situation is intercede with the servicer and set up a loan modification, or another program that assists the consumer in staying in their homes."

NCLR's counseling can be broken into three sectors. First is pre-purchase counseling.

"Although there are low interest rates and the lowest prices ever for homes, we don't see our clientele taking advantage," NCLR's Aponte said.

Secondly, it's to get clients through the foreclosure process.

"There are all kinds of programs out there today," Aponte said. "Two of the bigger pieces now are forbearance, such as a 12-month program where you don't have to pay your mortgage if you are looking for a job, and principal reduction programs."

Thirdly, counseling is to make sure clients are part of the bank settlement process.

"These were settlements because the banks steered our community into higher-interest loans that resulted in foreclosures," Aponte said. "We want to use our network to reach those families and give them the compensation they deserve."

Aponte and Kerstetter strongly agree on one thing: For-pay counseling is not the way to go, but it's an uphill battle.

"It's difficult to comprehend that we are a free service," Aponte said. "Companies advertise they will charge $5,000 and guarantee a modification. No one can guarantee this. We have more information than these scam artists, but somehow they're marketing is more attractive and they are getting to our families faster than we are. It's frustrating."

Steve Bergsman is a freelance writer in Arizona and author of several books. His latest book, "Growing Up Levittown: In a Time of Conformity, Controversy and Cultural Crisis," is now available for sale on Amazon.com.

Contact Steve Bergsman:
Email

Email

Letter to the Editor

Letter to the Editor

Copyright 2012 Inman News

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

This is interesting content for those of you working in the short shale and foreclosure world. Help them avoid foreclosure so that you can build a loyal client base with the recovering housing clientele.

Thursday, October 25, 2012

InmanNext | Study: 74 percent of Realtors do not justify their commission

I hire you to sell my home, now what?

The University of Central Florida’s Department of Psychology, in collaboration with the team from Merge, collected hundreds of responses focused on the topic of consumer satisfaction regarding the commissions Realtors charge to sell a home.

Also pointed out in the findings below, the frequency of communication and organizational systems used by Realtors to communicate with their home sellers, once the listing agreement has been signed.

Ouch.

Merge was built to more efficiently and effectively communicate the work you are doing for your clients.

Article continues below
-->

After reading through this eye opening data, and also having had countless conversations with agents and brokers about this issue of transparency after the listing is won, I am sold that a solution is needed.

Good for Merge for trying to tackle such a big problem in our industry. They’ve built a well-designed interface and have a focus on usability, both from the agent and consumer perspective. Their website is also really slick and explains their service as well as pricing model in depth.

In real estate it seems communication, not content, just may be king.

UCF Resarch Study

This is a big deal people! If you want to show every step that you go through in all your hard word to service a client, consider this MERGE software. It helps you convey all the "UNSEEN" work that you do each and everyday. This is what they mean by Justify. The generation coming up doesn't put a high value on experience, knowledge or know how.... Why would they? They have youtube right? =) As the #1 Brand in the business we need to lead the way in combating these types of reviews and get tougher on our piers who are making our industry look bad. It's time for our boards to start disciplining and righting the ship!

What do you think???

Mortgage rates remain near record lows - Oct. 18, 2012 - by CNN Money

NEW YORK (CNNMoney) -- Rates on the average 15-year, fixed-rate mortgage hit a new low this week, falling to 2.66%, according to mortgage giant Freddie Mac.

The 15-year is particularly popular with homeowners who want to refinance their old mortgages to a lower rate and pay off their loan more quickly.

Interest rates on 30-year loans, which are popular among first-time homebuyers, averaged 3.37%, a single tick above the record low of 3.36% set two weeks earlier.

Economists: Housing recovery finally here

Rates have inched down about 0.2 percentage points since the Federal Reserve announced plans in September to buy as much as $40 billion a month of mortgage-backed securities until the economic recovery started gaining momentum.

That may be happening already, according to Keith Gumbinger, of mortgage information company HSH.com.

"If the economy continues to show signs of improvement this fall, mortgage rates could firm a little more," he said. "For that to occur though, we'll need a lot more evidence that forward momentum is building."

Frank Nothaft, Freddie Mac's chief economist, said rates remained unchanged this week as "home construction builds up steam."

He noted that construction on single-family homes continues to rise, as does homebuilder confidence, both of which point to an improving housing market. To top of page


First Published: October 18, 2012: 12:48 PM ET

Wednesday, October 24, 2012

Online Meetings for Real Estate: 7 Ways To Give Your Clients the Red Carpet Treatment | from Inman Next

Client meetings. Web conferences. Conference calls. These are often considered the necessary evil of doing business and collaborating. Virtual and remote meetings are becoming the standard in working remotely, providing a convenient and casual atmosphere to have conversations, share computer screens, and even files and photos. What if there was a way to turn these often technically awkward meetings into a real estate business strategy that provided a red-carpet treatment for your buyers and sellers? Here are 7 ideas to rolling it out.

Rolling out the Red Carpet

1. Schedule your meeting with flair. Send a personal video email reminder the day before, and let your client know you’re looking forward to it! Send it along with a calendar event they can RSVP to. Give them a brief run-down of the agenda that gets everyone on the same page. Let them decide if they would like a video meeting, or just a screen-shared conference call.

2. Be an expert in your meeting technology. Make it yours. Adopt a web meeting platform that you are comfortable with using, and know it well. Liveminutes.com  is one that I love. Have your headset, mic, and PC/Mac compatibility factors all figured out. Include some connection tips to your clients to give them a chance to be prepared before the meeting. Let them know if it will be recorded to review later.

3. Be prepared. Only invite essential people to the meeting. Have your documents and files ready to share from Evernote or Dropbox, and know exactly what your agenda is. Connect to your meeting 10-15 minutes before the start time to get any glitches out of the way. Keep the meeting connection links and numbers handy to send again to your clients if needed. Try to keep it 45 minutes or under.

4. If using video, create an inviting, distraction-free backdrop off camera. Whether in the office, Starbucks or at the home office, try to have an inviting or clean area behind you. Take a look at what your best lighting is and keep personal items, pets, and messy desks to a minimum. Cups of coffee or tea permitted. Dress as you would for any other business meeting, even if it’s only from your waist up. Be professional.

Article continues below
-->

5. Focus on your clients. Put away your cell phone. Turn off social media. Close your extra browser tabs. Close your door if possible. Look into the camera. One of the greatest attributes of online meetings is the advantage of face to face expression, eye contact and personality. Show them how important they are by not allowing yourself to be distracted. In this day and age, it is a breath of fresh air to focus on the person or people you are talking to.

6. After the meeting, follow up with even more flair. Send a handwritten note saying thank you. (consider a Starbucks gift card they can use to get them through future meetings.) Email them with appropriate notes or documents for them to have copies of if needed. Get that to them right away, it’s easy to put that off.

7. Consider a private client Facebook Group to collaborate in a more casual environment. Keep your meetings relaxed, fun and social by creating another place they can find you, get updates, see photos or videos in between more formal meetings.

Everytime we touch technology we have the opportunity to turn it into a better user experience for ourselves or our clients. Sometimes it’s not enough to just have a tool. Make it yours. If you love it, fit it into your customer’s user experience. Every client deserves a little red carpet treatment. They will love you for it.

Online Meeting platforms that are fun and user-friendly. Do you have a favorite? 

Liveminutes.com

MeetingBurner.com

Google Hangouts

 

Tuesday, October 23, 2012

Housing Market Recovery Hits New High in September - Forbes

Jed Kolko, Trulia Chief Economist

Jed Kolko, Trulia Chief Economist

Trulia’s Chief Economist reveals the latest findings from the Trulia Housing Barometer. Looking at new construction starts, existing home sales and the foreclosure plus delinquency rate, the housing market is now 43% back to normal — a new post-crisis high! 

Each month Trulia’s Housing Barometer charts how quickly the housing market is moving back to “normal.”  We summarize three key housing market indicators: construction starts, existing home sales and the delinquency-plus-foreclosure rate. For each indicator, we compare this month’s data to (1) how bad the numbers got at their worst and (2) their pre-bubble “normal” levels.

Each month Trulia’s Housing Barometer charts how quickly the housing market is moving back to “normal.”  We summarize three key housing market indicators: construction starts (Census), existing home sales (NAR) and the delinquency-plus-foreclosure rate (LPS First Look). For each indicator, we compare this month’s data to (1) how bad the numbers got at their worst and (2) their pre-bubble “normal” levels.

In September 2012, construction starts surged. However, existing home sales fell slightly, and the delinquency foreclosure rate unexpectedly jumped.

  • Construction starts held roughly steady. Starts in September were at an 872,000 annualized rate, up 15% month over month and up 35% year over year. Construction activity in September was at its highest level since July 2008. Nationally, construction starts are 39% of the way back to normal.
  • Existing home sales slipped a bit in September. After a big increase in August, existing home sales fell 1.7% month over month to 4.75 million in September – but that’s still a respectable 11% increase from one year ago. Sales are 57% back to normal, which is more than halfway.
  • The delinquency foreclosure rate jumped back up. In September, 11.27% of mortgages were delinquent or in foreclosure, up from 10.91% in August due to an unexpected increase in the share of delinquent loans. The combined delinquency foreclosure rate is at its highest level in seven months and is 34% back to normal.

Averaging these three back-to-normal percentages together, the housing market is now 43% of the way back to normal – compared with 42% in August and 24% in September 2011.  For the second month in a row, the Housing Barometer is at a post-crisis high.

Trulia Housing Barometer September 2012

Trulia Housing Barometer Line Chart September 2012

Thursday, October 18, 2012

InmanNext | Agents: Do not be afraid to set yourself on fire

“Success isn’t a result of spontaneous combustion. You have to set yourself on fire.”

That’s a quote by Arnold H. Glasow I came across years ago that always stayed with me.

I speak with agents almost every day. Selling real estate is a tough business.

Between navigating the shifting expectations from buyers and sellers, building your brand presence online and trying to keep up with all the shiny new tech and social media tools in our space, pushing yourself to innovate your business and experiment with your marketing strategies can be daunting.

That’s why HomeFinder.com set out to find some of the most creative agents across the country who blaze their own trails and find success using digital marketing across YouTube, Instagram, Blogging, Facebook and Single Property Websites. For these agents, success meant actual sales, marketing credibility and lasting client relationships.

We put their stories together in this free E-book, Five Agent Success Stories – Close More Business Using Digital Marketing.

Article continues below
-->

Five Agent Success Stories – Close More Business Using Digital Marketing

In each story, you’ll learn:

  • How that agent uses that specific marketing channel or tactic in his/her business
  • Detailed success stories that led to a sale
  • Advice to get started or recharge your past or current efforts

Here’s a sneak peek and a few excerpts from one of our fire-starters – Kendyl Young.

Kendyl is an agent with Teles Properties in Glendale, CA. She has produced videos for her business for three years and has more than 146 videos on her YouTube channel for her listings and neighborhoods.

Kendyl constantly gets into situations in which she knocks on someone’s door or
sees someone out at a restaurant and they recognize her from her videos. One such instance happened at a pizza place, where a fellow patron instantly recognized her.

This man watched her market report videos and said he’d always wanted to meet her because of them. He thought she was very smart and would always forward her videos to his
friends who were interested in real estate.

By using YouTube like this, Kendyl made invaluable inroads to this potential client’s insular community without ever having met him or any of his friends.

“It’s made me realize my videos have far more reach than I would have thought,” she said.

A few of Kendyl’s YouTube tips:

  • Resist the temptation to turn on your smartphone and shoot whatever comes to mind and post.
  • Watch as many real estate videos as you can. Note what you like and what you don’t.
  • If you are not willing to learn how to make good videos yourself, find a professional. Everything you put out there is a reflection of the quality of your business.
  • Good sound is more important than good visual.

Kendyl’s story continues in this E-book, along with four others.

Take a cue from these agents who have already tried and succeeded. Learn, borrow, adapt.

And don’t forget to keep those matches handy.

7 free tech tools for brokers and agents | Inman News

7 free tech tools for brokers and agents

Realtor Notebook

By Teresa Boardman, Thursday, October 11, 2012.

Inman News®

<a href=Free image via Shutterstock.

Technology doesn't have to be expensive or hard to use. It doesn't have to take up space on a computer -- it can reside in the cloud. 

Some of the best and easiest-to-use software is free and can be found on the Internet. Any piece of technology that saves time or money or makes life easier is worth exploring, even if it isn't used directly for selling real estate.

Here are some of my favorite free services. These apps are not just for Realtors, and have a large and sometimes very loyal user base, which is why they are continually upgraded and new features are added:

IFTTT -- IFTTT is a service that lets you create powerful connections with one simple statement: If this (trigger), then that (action). IFTTT is free and it is very cool. The possibilities or recipes are endless. For example, I can set it so the action of taking a picture using Instagram triggers Evernote to create a note.

Article continues below

The site is filled with free recipes, examples and ideas, and there are 52 channels. A channel is an application like Gmail, or Evernote or Foursquare. A check-in on Foursquare could trigger a note to Evernote or a post to Blogger, or an Instagram photo could automatically be sent to Dropbox.

LastPass -- I forget passwords and hate to write them down. Some of the sites I use require that I create strong passwords that I forget, and others require that I change my password on a regular basis. I gave up on remembering and tracking all of that a couple of years ago and use a free version of LastPass. One master password gets me into the "vault" where my passwords are stored, but there is so much more.

The LastPass extension is in my Web browser and I have LastPass set up to sign me into some of the websites and services I use on a regular basis. There is a mobile app, but I have found that I can use the Web browser on my phone or iPad and access my passwords that way, too. My passwords are available to me anywhere that I have Internet access.

Skitch -- Skitch isn't as great as it used to be. The last update took some features away, but I am going to go out on a limb and suggest that the features will be brought back. Skitch works on mobile phones and on computers. I use it on my phone and tablet for sketches or to draw on screen prints.

On my computer I use it for making screen shots that I can draw or type on. Very handy for bloggers and Realtors. Skitch is now part of Evernote so I can automatically store my Skitch creations in Evernote. On phones with the Android operating system, Skitch is a button built right into Evernote and a stand-alone app. There is a Skitch website where Skitch images can be posted and shared.

Google Drive -- Google Drive is similar to Dropbox but not the same, and I use it differently. Google Drive is where I write and store all of my articles for Inman News. Dropbox doesn't have a built-in word processor.

The word processing program built into Google Docs is as good as Microsoft Word (at least for my uses) and seems to be superior to anything I can find for word processing on the Macintosh. Google Drive works with Google Docs, and I can start a new document right in Google drive on any device no matter where I am. I can't lose it because it gets saved in the cloud.  

Ribbet! -- When my favorite Internet-based photo editing site Picnik closed down, I was upset. I know that Picnik has been integrated into Google Plus but it isn't a stand-alone program anymore and parts of it are missing. Ribbet! is the new Picnik. The free version is wonderful, and the premium version is amazing and free at the moment. The site is great for editing photos and for adding effects, captions and frames. Ribbet! is a wonderful tool for creating images for blog posts or for real estate marketing.

Pixlr-o-matic -- photo editing software available on mobile devices and on the Internet. There are several related products on the Pixlr site, including Pixlr, which has many if not all of the features found in Photoshop elements, and it is free. Pixlr-o-matic is fun and I can even make a poor-quality photo look artistic by applying some filters and maybe a frame. It works with pictures that have already been taken or can be used with the camera in an Android, iPhone, iPad or a webcam on a computer.

Chrome browser -- advertised as a "fast free browser." I love Chrome. It even works on computers that are so slow they make me want to cry. Chrome doesn't slow my computer down even when I have 30 tabs opened and it never crashes. Check out the Chrome Web store and find browser add-ons for everything I mentioned in this article except IFTTT.

Teresa Boardman is a broker in St. Paul, Minn., and founder of the St. Paul Real Estate blog.

Contact Teresa Boardman:
Flickr

Flickr

Facebook

Twitter

Facebook

Email

Facebook

Letter to the Editor

Copyright 2012 Inman News

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

Tuesday, October 16, 2012

Fall Wisconsin Sunset

P103

Just beautiful.

How to Stop Client Freak-Outs from Sabotaging Your Deal | Trulia Pro Blog

Real estate professionals often have twisty-windy career paths that bring them to this field, and I’m no different. People are often surprised to hear that before I became a real estate broker, I was an attorney – and before that, I earned a master’s degree in Psychology. Of all my credentials, it’s my Psychology training that I believe has served me the most fully throughout all stops on my career path. And not because it gave me super powers of mental manipulation for handling crazy clients or agents (seriously – it’s not!).

Rather, Psychology gave me a therapist’s ear and a deep understanding of what causes – and calms – panic and fear.

If you’ve been in this business for awhile, you know that panic and fear – freak-outs, to put it more colloquially – are common, normal reactions of smart, normal people when faced with the life-altering financial and lifestyle decisions involved in buying or selling a home. Unfortunately, unmanaged freak-outs also have massive derailing potential for transactions: they cause buyers to sit on fences, back out of deals and make lowball offers — and sellers to resist reasonable offers and requests from across the negotiating table.

Here are three approaches I’ve found to be very successful when working through, or preventing, freak-out moments with buyers and sellers:

1. Manage their expectations.

If you’ve ever read my Trulia Voices blog, you’ve undoubtedly heard me repeat what has to be one of my favorite real estate adages:

Surprises are for birthday parties – not real estate transactions.

 Surprises are, in my opinion, one of the number one reasons that buyers and sellers freak all the way out – some recurring real estate surprises arise when:

 

  • They are asked to bring in more cash to close than they were told to expect – and they don’t have it.
  • They are told they need to show up – in person, during the work day, and they can’t get the time off.
  • They start making offers in what they thought was a buyer’s market and find that they have to compete.


Surprises cause panic and fear because they put people in the position where they feel like their homes, funds and futures are being held hostage for a ransom they might not have (e.g., the time to show up right this moment, the unanticipated extra thousands of dollars of cash to close).  Surprises can also confirm deep-seated negative stereotypes and beliefs people unconsciously hold about the real estate industry – it can even confirm their own negative self-talk about whether they truly deserve to own and live in such a great home, or to move forward with their lives through an easy sale.

The best way to prevent freak-out-inducing surprises is through skillful expectation management, and the best time to start proactively managing your clients’ expectations is at the dining room table, before you sign the listing agreement with a seller, or at the coffee shop or conference room table, before you ever put your buyer clients in the car.

Make sure to cover these things, as you manage expectations:

  • Current market dynamics. Is it a buyer’s or a seller’s market, or roughly neutral? How long do homes stay on the market, on average? Are homes getting multiple offers, or lagging and selling for below asking?
  • Market norms.   If you know it’s normal for a home in your area to have a pest bill of $25,000 – say so, early on. If the seller normally does pest repairs, say so. If sellers usually get inspections before listing – say so!  If there is normally an extensive negotiation before coming to a meeting of the minds in your market, tell them that, too.
  • Escrow timeline. Up front, and then continually throughout the transaction, brief your client about what’s coming up on the calendar.  In particular, focus on the inflection points where they’ll have to make a decision, a deposit or an appearance.

In fact, from your first meeting, you should be highlighting when clients will be expected to pull a trigger or make a final decision, like contingency deadlines, and when they’ll be expected to bring their money or themselves to the property or to escrow. When these timelines sneak up on people, it derails their daily calendars and cash flows, causing fire drills which only contribute to them feeling hectic, panicked and frantic.

  • Ranges and margins.  You and I both know that the precise date on which escrow closes impacts the amount a buyer will need to bring in to close – and the net amount a seller will take away from a transaction.  But our clients don’t know this, unless and until we tell them. Anytime there is a range or a margin of error on an estimate – of time or money – that you are aware of, let your client know this as far in advance as possible. Encourage them to be in constant contact with their mortgage broker, too, and suggest times they might want to check on how firm or rough an estimate is.

The side benefit of smart, constant expectation management is credibility:  when you tell your clients what they can expect on an ongoing basis, and then your prognostications about the future come true, it instantly and permanently positions you as the sort of expert every savvy consumer wants to have on their side.

2. Constantly remind them that the power and the decisions are in their hands.

One other major source of wailing and gnashing of teeth by home buyers and sellers is the sense that the ultimate outcome of much of their transaction is entirely out of their control. And in many senses, it is: the lender has the discretion to approve their loan (or not), the buyers of the world have the final say on whether a seller’s home gets sold (or not) and the opposite is true – sellers can say yea or nay to a given buyer’s offer to buy a given property.

But you and I know the underlying truth, which is that there is an order and a system to real estate matters which empowers buyers and sellers to strategically increase their chances of creating a successful outcome. And giving them that power represents freak-out deactivation at its finest, e.g.:

  • Buyer, are you worried about sellers not accepting your offers?  Tweak your qualifications and your search price range, and you can reposition your offer as one sellers can’t refuse.
  • Seller: worried no buyers will bite?  Well, seller, you have the power to pull two levers – pricing and property preparation – on that score.
  • Afraid the bank won’t approve you?  Let’s meet with the mortgage broker and get some action steps you can take to bring your financials in line with their guidelines for borrowing the amount you need to buy the sort of home you want.

Let your clients know, every step of the way, you have no personal position or judgment around the decisions they make. You might be surprised at how often buyers are concerned about disappointing their agent or mortgage broker; you’re probably less surprised at how often buyers think every agent is only going to tell them to buy, buy, buy!  What you want to give, instead, is your professional advice, and expertise on what your client should consider in the course of making these decisions; help them collect the relevant facts; and then let them know that you will support them and execute whatever decision they make (within the realm of what’s ethical and legal, of course).

This helps them feel much more comfortable choosing you to help them walk through all factors on all sides of the decision, positioning you as their ally in making the right decisions for them.

3. Then, teach them how to make the decisions.

We humans fear what we don’t understand. And real estate transactions are uniquely challenging for most folks to understand, as they involve a complex and rapidly changing array of facts and decisions most people only deal with a few times in their whole lives and are set in the context of knowing that every one of these decisions could impact their lives and their families for years and years to come, for better or for worse.

No pressure!

You can crank down your clients’ anxiety level by spending much of your freak-out prevention and management efforts to helping them understand, in detail, how to make the decisions that are causing the freak-out.  Don’t tell them what to decide – help them understand how to think about the decision:

  • what information they should gather,
  • the full spectrum of options that are available to them
  • and even things like what inputs to account for – including intangibles you can’t help them with, like the potential financial, legal, lifestyle and even relationship consequences of going in any of the directions they could take.

For instance, let your buyer know that you’ll help them collect repair bids or estimates before they’ll be required to remove contingencies and make their deposit non-refundable. Tell your seller what the process of collecting and analyzing the comps will involve, equipping them to set a list price. Because many buyers and sellers are simply uncertain about how these things are done, simply briefing them on how people normally make these decisions can create a sense of order and calm from the chaos and mystery that they might have had around these subjects before.

 

These are all things most agents know, but it's good to get this persons take on it and it's a good article.

Four Actions for Creating a Bulletproof Monthly Marketing Calendar - TOM FERRY

This is the kind of information and coaching that should have you sending me an email right now to get signed up for Tom Ferry's Sales Power!!  We're starting November 1st so get signed up now so we can get you your materials prior to class starting!!!

 

Saturday, October 13, 2012

Happy Birthday Michael Schuster of RE/MAX Preferred

Dan Bertelson, Violet Bertelson, Sally Bertelson, Pam Raschein, Mike Raschein and Chad Raschein sing Happy Birthday while waiting for Ann Raschein and Kristi Bertelson to finish their half Marathon at the Haunted Hustle in Middleton.

 

Zillow offers free suite of tools to rental managers | Inman News

Zillow offers free suite of tools to rental managers

Paid subscribers get extended listing syndication, email marketing platform

By Inman News, Tuesday, October 9, 2012.

Inman News®

Real estate marketplace Zillow Inc. is now providing rental property managers, agents and landlords with a free suite of tools to manage and market their listings, and offering an additional level of service to paid subscribers that includes extended listing distribution, credit screening and an email marketing platform.

The launch of Zillow Rentals follows on the heels of the company's $40 million acquisition of San Francisco-based RentJuice, announced in May.

All of RentJuice's technology solutions, including a customer relationship management (CRM) platform for managing leads and relationships, rental listings management software and syndication, consumer credit screening, and secure online rental application management, are now available under the Zillow Rentals brand.

"We have been aggressively expanding into software tools for real estate professionals in order to become more critical to their workflow and productivity," said Zillow CEO Spencer Rascoff in a statement. "The RentJuice acquisition four months ago laid the foundation for this expansion in rentals, and today's announcement brings us one step closer toward our vision of rewiring the rental industry."

Zillow launched rental search in December 2009.

The free suite of tools for rental managers announced today includes distribution of listings to the Zillow Rental Network on Zillow.com and Yahoo Homes Listings also can be made accessible and searchable through free widgets for rental professionals' Facebook pages and websites.

Article continues below

A free CRM platform for managing listings, generating leads and building tenant relationships is available on the Web and through the Zillow Rental Pro apps on Apple iOS and Android.

Zillow Rentals also provides free online rental applications and transaction management tools allowing rental applications to be completed using a Web browser or mobile device during a property tour.

Subscribers to a paid program, Zillow Rental Premier, also get extended listing syndication across 30 consumer websites, an email marketing platform, and leasing tools including online consumer credit screening.

In conjunction with the Zillow Rentals launch, Zillow has created a new a new Twitter handle @ZillowRentals, and blog, Zillow for Pros Blog, which replaces the RentJuice blog, The Rental Standard. 

Contact Inman News:
Facebook

Facebook

Facebook

Twitter

Facebook

Email

Facebook

Letter to the Editor

Copyright 2012 Inman News

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.

Wednesday, October 10, 2012

Does it Still makes you smile...

P71

Pictures like this still should make us feel proud and free... Do you these days?

Debate leaves some taxing questions about housing unresolved | Inman News

Debate leaves some taxing questions about housing unresolved

Commentary: Obama and Romney need to provide more details on their positions

By Ken Harney, Wednesday, October 10, 2012.

Inman News®

Mitt Romney and Barack Obama images via MittRomney.com and WhiteHouse.govMitt Romney and Barack Obama images via MittRomney.com and WhiteHouse.gov

Anybody who watched it knows that Mitt Romney scored a technical knockout of President Obama in last week's debate. But are there some potential future costs and concerns for housing that have to be looked at in the wake of that victory?

On the one hand, Romney surprised Obama with sharp criticism over an issue that has plagued homebuyers and refinancers: the super-strict underwriting and documentation that banks are requiring for home loans, in part because they're worried about forthcoming "qualified mortgage" federal rules under the Dodd-Frank financial reform legislation.

"It's been two years," Romney said to Obama at the Denver debate, "We (still) don't know what a 'qualified mortgage' is. So banks are reluctant to make mortgages ... It's hurting the housing market." 

There's no question that regulators have proceeded at a frustratingly glacial pace since the passage of Dodd-Frank in July of 2010, and we don't know what the Consumer Financial Protection Bureau will come out with on this issue in early 2013.

Article continues below

Will the bureau, which took over the project from the Federal Reserve in mid-2011, create a straightforward "safe harbor" for lenders -- a set of basic bright lines defining an applicant's "ability to pay" within which banks can originate loans without fear of litigation every time a borrower goes seriously delinquent?

Or will regulators instead open the door to nitpicking, costly lawsuits and thereby make lenders even more gun-shy about originating new mortgages?

The wrong answers could wreck mortgage lending for years to come.

Obama had no response to Romney's critical shot on qualified mortgages and maybe wasn't even aware of the problem. In fact, it's possible even Romney hadn't heard much about it until the previous week, when his team was briefed by David H. Stevens, CEO of the Mortgage Bankers Association, who's also the former FHA Commissioner and former head of Long and Foster Realtors.

Qualified mortgage (QM) was a well-prepared debate zinger, and put the spotlight on an undeniable failing of this administration: lackluster response times to urgent housing needs, plus unworkable regulatory proposals that have delayed needed guidance on mortgages even longer. (Remember "QRM" -- the proposed mandatory 20 percent down payment plan? It's still nowhere to be seen.)

But Romney's good stuff on qualified mortgages was not the most important matter involving real estate that came up in the debate. Romney's tax plan -- the one that Obama charged repeatedly would add trillions to the deficit -- never was addressed in terms of its specific potential impacts on homeowners.

Romney never said the words "mortgage interest deduction" during the debate, but the MID, along with most other longstanding and popular write-offs, is at the core of his tax reform concept.

In order to pay for the estimated $4.8 trillion in tax revenue reductions he proposes -- starting with a 20 percent across-the-board cut in tax rates, elimination of the alternative minimum tax, the estate tax and other revenue-losing measures -- Romney needs to eliminate or downsize trillions in tax deductions, credits and subsidies. That's how his plan is supposed to achieve revenue neutrality, i.e., it wouldn't raise the deficit.

Two days before the debate, he told Denver TV station KDVR that he's open to limiting the MID along with a long list of other write-offs as part of an overall reform of the tax code.

"As an option," Romney told his interviewer, "you could say everybody's going to get up to a $17,000 deduction. And you could use your charitable, home mortgage deduction or others -- your health care deduction, and you can fill that bucket, if you will, that $17,000 bucket, that way."

Earlier this year, at a private fundraising meeting, Romney told supporters that among other options on taxes, he would consider eliminating the mortgage interest deduction for second homes outright.

Tax reform proponents, such as the bipartisan, nonprofit Committee for a Responsible Federal Budget, praised Romney's concept of capping or eliminating popular write-offs as "very significant and progressive" following the debate. "Progressive" in tax lingo means: It siphons off more money from higher-income taxpayers than it does from lower- and middle-income folks.

The committee noted that just 30 percent of all U.S. taxpayers itemize at all, yet "almost all higher earners currently itemize more than $17,000 in deductions." In fact, the committee added, the average itemizer in 2011 wrote off $26,000, and the top 1 percent of earners wrote off an average $174,000.

Absent additional details about the tax reform plans from Romney, large numbers of homeowners would be forced to choose which write-offs went into their capped deduction "buckets." Do we take deductions for the mortgage interest we paid, or do we write off what we donated to charities?

During the debate, Romney said he was open to higher numbers on caps, but that all of this would have to be worked out in negotiations with Congress after he took office. Hmmmm.

Make no mistake: When it comes to housing-related write-offs, we are talking big, big numbers that could solve a multitude of revenue-raising problems.

According to the Joint Congressional Committee on Taxation's latest projections, the home mortgage interest deduction will save homeowners -- and cost the federal Treasury -- nearly half a trillion dollars ($484 billion) during fiscal years 2010-2015. Local real estate tax deductions for homeowners will save owners -- and cost the government -- about $121 billion. The capital gains exclusion for home sales alone comes in at $86 billion.

Though the main housing lobbies have been quiet about Romney's tax plans -- preferring to wait for more details -- the fact remains: For the first time in years, we have a Republican presidential candidate who is willing to put some of housing's most sacrosanct tax code preferences on the cutting block. Obama talks about limiting MID write-offs for people who make $250,000 or more. Romney is talking about much bigger limitations.

Sure, it's campaign rhetoric, and sure, the deduction cutbacks have to be seen in the context of significant reductions in tax brackets that would lower taxes elsewhere. But the crucial question is: What would this all do to housing values, sales, building and homeownership?

We could really use some details.

Ken Harney writes an award-winning, nationally syndicated column, "The Nation's Housing," and is the author of two books on real estate and mortgage finance.

Contact Ken Harney:
Email

Email

Letter to the Editor

Letter to the Editor

Copyright 2012 Inman News

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.

Toronto's Top Keller Williams Team Goes 'Big League'

The No. 1 Keller Williams team in the Greater Toronto area – a nine-member group – recently joined RE/MAX First Realty in Whitby, Ontario.

In some respects, it was a return home.

In 2009, Dave Sachko, who had built a succesful eight-year career at RE/MAX, was lured to Keller Williams by promises of support for his budding team. It was a difficult decision.

Although Sachko's team grew at Keller Williams, there was always something lacking in the office atmosphere, he says. “I have a strong work ethic, and I felt like I was playing in the minor leagues. I missed the big-league environment at RE/MAX.”

Paul Etherington, Sachko’s office manager at RE/MAX, kept in touch over the years, calling regularly to offer mentorship and support – things Sachko wasn’t finding at his new brokerage.

Etherington had changed RE/MAX brokerages – moving to RE/MAX First Realty to manage its 150-plus agents in three offices – but he never gave up on Sachko.

“I knew Dave would be back,” says Etherington, who's been friends with Sachko for over 12 years. “While he was gone, I kept reminding him that he was missing out on all the brand-name recognition he had with RE/MAX. In our market, RE/MAX has 40 percent market share; no one even comes close.”

Now Sachko and all of his team members – who had no reservations about following their leader to RE/MAX – are exactly where they should be, Sachko says.

“My local reputation and my team’s hard work, combined with RE/MAX technology and support systems, make me very happy to be back,” Sachko says. “RE/MAX is absolutely the best place for productive agents.”

   
 
RE/MAX Affiliates may share this article, provided they do not charge for it and this notice is included. All other rights reserved.

Check out the quote from the agent at the bottom!

Tuesday, October 9, 2012

InmanNext | Quick Tip: What Not to Include in Your Facebook Personal Profile

There is a lot of advice out there about what to include in your Facebook personal profile, but how about what NOT to include? There are a number of things, but the most important thing is not to include any other words in your name. You should not include your company name or title. Too often, I see a personal profile that says something like: “Jane Smith, Realtor.”

Facebook personal profile – do not include any other words in your name

There are two reasons not to do this:

1. It is against Facebook’s terms of service to have your name on your personal profile be anything other than your name — this includes titles.

2. It is also against Facebook’s terms of service to use a personal profile primarily for business.

If you want to primarily promote your business on Facebook, you should start a Facebook business page . This is the perfect place to showcase listings, market reports, client success stories and everything related to your business.

Article continues below
-->

However, you can smartly talk about your business on your personal profile by sharing exciting moments — like when a first-time homebuyer closes on her first home ever, or the moment you give a homeowner the keys to her new home. These moments are some of the reasons you love being a real estate agent and are perfectly appropriate to share on your personal profile alongside personal interests.

For other quick tips about Facebook, click on any of the links below:

Quick Tip: How to Share a Photo from Facebook on Twitter

Best Social Media Practices: Facebook, Twitter, G+ and Pinterest

4 Companies That Have Exceptional Facebook Content

 

Monday, October 8, 2012

InmanNext | 12 Secrets to Generating Leads from Facebook

If you are not getting business from Facebook at this point, you are likely doing it wrong.

12 Secrets to Generating Leads from Facebook

Real estate is relationships; Facebook is people interacting with people.

This really shouldn’t be so complicated.

Maybe you are over thinking it. Maybe you just need a few best practices to inspire you.

I put together a full hour-long class (thanks to our friends at Moo Cards for being the sponsor) on the 12 Secrets to Generating Business from Facebook right now.

Article continues below
-->

Grab a pen.

You may want to also have Facebook open as you watch.

I spent most of the hour actually using the site; not on boring PowerPoint slides.

Before you start if you would take one second to share this on Facebook or Tweet it out using the hashtag #InmanMoo, I would really appreciate it.

All of the slides are below the video too.

Enjoy.

Webinar

 

Mortgage money's cheap if you can get it | Inman News

Mortgage money's cheap if you can get it

As rates for home loans hit new lows, underwriting remains tight

By Inman News, Thursday, October 4, 2012.

Inman News®

http://www.shutterstock.com/pic.mhtml?id=6689761" target="_blank">Tight fisted</a> image via Shutterstock." width="225" />Tight fisted image via Shutterstock.

Demand for mortgages from homebuyers and homeowners refinancing continues to rise, as rates continue to find new record lows in the wake of the Federal Reserve's latest round of mortgage bond purchases.

But mortgage underwriting standards -- largely dictated by Fannie Mae, Freddie Mac and the Federal Housing Administration -- remain tight, and mortgages are difficult to obtain for those with less than sterling credit.

Rates on the workhorse 30-year fixed-rate mortgage averaged 3.36 percent with an average 0.6 point for the week ending Oct. 4, down from 3.40 percent last week and 3.94 percent a year ago, Freddie Mac said in releasing the results of its latest Primary Mortgage Market Survey. That's a new low in Freddie Mac records dating to 1971.

For 15-year fixed-rate mortgages, popular with homeowners who are refinancing, rates averaged 2.69 percent with an average 0.5 point, down from 2.73 percent last week and 3.26 percent a year ago. That's a new low in records dating to 1991.

Rates on five-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) loans averaged 2.72 percent with an average 0.6 point, up from 2.71 percent last week but down from 2.96 percent a year ago. Rates on five-year ARM loans hit a low in records dating to 2005 of 2.69 percent during the week ending July 19.

For one-year Treasury-indexed ARM loans, rates averaged 2.57 percent with an average 0.4 point, down from 2.60 percent last week and 2.95 percent a year ago. Rates on one-year ARM loans have never been lower in records dating to 1984.

Article continues below

A third round of quantitative easing ("QE3) announced by the Federal Reserve on Sept. 13 will boost government purchases of mortgage-backed securities guaranteed by Fannie Mae and Freddie Mac by $40 billion a month for an indefinite period. When the government buys mortgage bonds, that pushes their prices up, and yields down.

"Fixed mortgage rates fell again this week to all-time record lows due to the mortgage securities purchases by the Federal Reserve and indicators of a weakening economy," said Freddie Mac Chief Economist Frank Nothaft in a statement.

Nothaft noted that the final estimate of second quarter GDP growth was revised down to 1.3 percent in the second quarter, representing the slowest growth in a year. Personal incomes rose only 0.1 percent in August, and an increase in July was revised downward. Also, the National Association of Realtors reported pending home sales fell 2.6 percent in August, well below the market consensus forecast of a slight increase, Nothaft said.

More recently, a survey by the Mortgage Bankers Association showed applications for purchase loans were up a seasonally adjusted 4 percent during the week ending Sept. 28 compared to the week before, and up 11 percent from a year ago.

Many homeowners have already refinanced to take advantage of low rates -- the Fed's first round of quantitative easing, $1.25 trillion in purchases of Fannie and Freddie debt and MBS which wound down in 2010, helped push mortgage rates below 5 percent.

But the MBA said requests for refinancings jumped last week to the highest level since April 2009, accounting for 83 percent of all mortgage loan applications.

If mortgages are cheap, they're not easy to come by for borrowers with blemished credit.

Ellie Mae Inc., which provides mortgage origination software to lenders, reports that the average FICO score for mortgages approved in August was 750, with borrowers making down payments averaging 21 percent and having front-end debt-to-income ratios of 23 percent.

The average FICO scores for purchase mortgages eligible for purchase and guaranteed by Fannie Mae and Freddie Mac was 763, while FICO scores on FHA-backed purchase loans averaged 700.

FICO scores range from 300 to 850 and, as syndicated columnist Ken Harney noted in the Washington Post, 78.5 percent of all consumers have scores between 300 and 749. That means only about one in five consumers have FICO scores equal to the average score of borrowers closing on Fannie and Freddie loans in August.

Fannie Mae Chief Economist Doug Duncan told Harney that underwriting could loosen up as banks begin to shed fees they've tacked on to mortgage quotes to address risk in the aftermath of the housing bust. Duncan expects lenders' fears about buyback demands from Fannie and Freddie and regulatory requirements stemming from the Dodd-Frank financial reform bill may also dissipate.

"In the meantime, don’t look for any dramatic relaxations," Harney concludes. "To get a mortgage, you'll generally need high scores, big down payments -- except for FHA, which accepts 3.5 percent down -- plenty of time and reams of documentation."

Contact Inman News:
Facebook

Facebook

Facebook

Twitter

Facebook

Email

Facebook

Letter to the Editor

Copyright 2012 Inman News

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.

Search This Blog

Blog Archive