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Tuesday, March 26, 2013
Monday, March 25, 2013
RE/MAX Preferred Welcomes New RE/MAX Associates - Bret Tschumper Joins our Team!
RE/MAX North Central Welcomes New RE/MAX Associates
Nine is fine! RE/MAX North Central is pleased to share nine new RE/MAX associates recently joined the North Central region of Minnesota and Wisconsin. Help us welcome the following new associates:
Andrea Benedict – RE/MAX Advantage Plus – Minneapolis, MN
Joseph Bryan – RE/MAX Results – Apple Valley, MN
Gary Heldman – RE/MAX Results – Elk River, MN
Judith Moseley – RE/MAX Affiliates – Eau Claire, WI
Steven Myers – RE/MAX Reliance – Princeton, MN
Virginia Quandt – RE/MAX Community Realty – Lake Mills, WI
Melissa Straka – RE/MAX Today’s Realty – Hutchinson, MN
Bret Tschumper – RE/MAX Preferred – Cottage Grove, WI
Ryan Whisler -RE/MAX Results – St. Paul/Highland Park, MN
Welcome everyone!
If you’d like to contact a RE/MAX associate, visit www.remax.com/officeagentsearch/
Tags: New Associates
About Keri Henke
Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.
via soldsignblog.com
Saturday, March 23, 2013
Thursday, March 21, 2013
New RE/MAX Marketing Platform Wins Achievement Award!
New RE/MAX Marketing Platform Wins Achievement Award
RE/MAX LLC, a global leader in real estate, has been recognized with the Marketing Achievement Award from the Real Estate Marketing Insider for the company’s “Design Center” platform. The award is given each quarter for improvement or innovation in the art of real estate marketing. This month, RE/MAX launched an updated version of “Design Center,” created by Imprev. The new RE/MAX marketing platform features a more intuitive user interface, and offers agents and offices more enhanced marketing capabilities.Agents Receive Professionally Designed Tools at No Cost
“Since Design Center first debuted in 2006, our agents have had access to state-of-the-art marketing tools,” said Abby Lee, RE/MAX Vice President, Brand Marketing and Advertising. “The new platform makes it even easier for them to grow their business through improved visibility with home buyers and sellers. It’s just one of the no cost tools that RE/MAX provides our network.”
The new Design Center allows agents to create and distribute professional marketing materials, both digitally and via snail mail. Agents can post their material on the internet to a number of websites and aggregators, remotely print paper materials, such as postcards, flyers and brochures, and also measure the impact of email or online campaigns. The redesigned platform also helps agents streamline their business and allows them to be more accessible to their clients.
One feature of the new platform is the opportunity to take advantage of premium marketing resources. For a small fee, agents can obtain websites for single properties; design video tours; and allow access to other professionally designed marketing materials.
The many tools made available through the RE/MAX network enable its agents to continue to perform at the top of the industry. In the U.S. in 2012, with the housing recovery underway, RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The company’s 2012 sales volume was $165 billion, up 18%, and, most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.
Tags: awards, design center, remax marketing
About Keri Henke
Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.
via soldsignblog.com
Wednesday, March 20, 2013
RE/MAX National Housing Report: Home Selling Season Starts Strong
RE/MAX National Housing Report: Home Selling Season Starts Strong
In February, both home sales and prices rose higher than a year ago. After a decisive housing turnaround in 2012, this year looks to improve on recovering market trends. With data representing 52 metropolitan areas, the February RE/MAX National Housing Report shows home sales 2.3% greater than February 2012 and a median price 7.0% higher. Still a concern is the number of available homes for sale, which continues to shrink, turning the market more favorable to sellers. Home inventory fell 29.2% from last year, resulting in a 4.8-month supply. In only the second month of the year, real estate agents are already seeing renewed consumer interest and are expecting increased traffic in the next few months. As home prices recover in 2013, more homeowners will achieve positive equity and the number of foreclosures should be reduced. The current recovery has not yet brought housing back to pre-crisis levels, but appears on its way to a more stable and sustainable environment.
The above is an excerpt from the monthly RE/MAX National Housing Report. Read the full two-page report.
Tags: monthly housing report, national housing reportShare this:
About Keri Henke
Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.
via soldsignblog.com
Tuesday, March 19, 2013
Realtor.com marketing campaign zeroes in on listings accuracy - Inman News - Paul Hagey
Realtor.com marketing campaign zeroes in on listings accuracy
'Find It First' ads suggest buyers could be at a disadvantage if they use third-party sites
By Paul Hagey, Monday, March 11, 2013.
Inman News®
Realtor.com operator Move Inc. is launching an aggressive marketing campaign today that portrays the timeliness, accuracy and completeness of listings on the portal as giving its users a competitive advantage over buyers searching for homes on less reliable third-party websites.
The "Find It First" marketing campaign makes the case that with inventories tight in many markets, accurate and timely listings data could make the difference between finding your dream home or losing out to another buyer.
"You're not the only one dreaming about your perfect home," warns one of the ads.
As the official website of the National Association of Realtors, realtor.com can claim to have the most up-to-date and accurate inventory of U.S. homes listed for sale. The site receives listings data from more than 800 multiple listing services that, in most cases, is updated every 15 minutes.
Because they gather data from a variety of sources, third-party websites like Zillow and Trulia can have gaps in their listings coverage, or show homes that have already been sold or withdrawn from the market as still being for sale. Zillow and Trulia don't have data on about a quarter of MLS listings, according to recent studies by brokerages ZipRealty and Redfin.
"We are highlighting our competitive advantage in the new campaign," said Andrew Strickman, vice president of brand and creative at Move.
One "Find it First" ad takes a swipe at the quality of listing data on third-party portals, boasting that "The only dead ends you'll find on our site are homes on cul-de-sacs."
One of the advertisements realtor.com is employing in its new marketing campaign.
In essence, the campaign is portraying realtor.com as the best place to find a home.
"We are different. We are better. Here's why," Strickman said,
Move, which has not played this hand so aggresively to consumers before, is planning a broader marketing push to bring the company out of the industry shadows and into the consumer light, Strickman said. Realtor.com, the firm's most consumer-centric property, is the first target.
Move vice president of brand and creative Andrew Strickman explains realtor.com's new marketing campaign.
Why is Move highlighting this advantage now?
Record low inventory is part of it, Strickman said. Data accuracy and timeliness means a lot more now, he said.
The move's also about vision, Strickman said.
Move management, after years of focusing on developing its technologies, saw the opporunity to make the play months ago. Last July the company brought in Barbara O'Connor as executive vice president of marketing to implement it.
The first phase of the realtor.com campaign, focused at homebuyers who are looking to purchase a home in the next six months, will be digital-only.
The digital-only phase will feature ads on 50 to 60 websites, including the New York Times and the Wall Street Journal.
The second phase will include live-action video, although TV spots are not currently part of that plan.
"We want to gain back some of the ground we've lost in the online real estate realm," Strickman said.
Last week, to help consumers "connect emotionally" to the site, Move launched a redesigned realtor.com website with a new logo and color scheme that also de-emphasizes the site's affiliation with NAR.
Contact Paul Hagey:
Letter to the EditorAll rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.Copyright 2013 Inman News
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Monday, March 18, 2013
Welcome our New Agent in Fort Atkinson - Missy Duvall!
Welcome New RE/MAX Associates
Keith Anderson – RE/MAX Results – Wayzata, MN
Michael Brunkow – RE/MAX Advantage Plus – Lakeville, MN
Jessica Coleman-Siverson – RE/MAX Synergy – Forest Lake, MN
Melissa Duvall – RE/MAX Preferred – Fort Atkinson, WI
Lisa Eggman – RE/MAX Property Pros – Eagle River, WI
Regina Engebritson – RE/MAX Results – Wayzata, MN
Cecilia Giron – RE/MAX Advantage Plus – Minneapolis, MN
Anne Palladino – RE/MAX Thousand Lakes – Grand Rapids, MN
Barb Sass Yoder – RE/MAX Property Pros – Eagle River, WI
James Smith – RE/MAX Results – Elk River, MN
Robbyn Struck – RE/MAX Elite – Kenosha, WI
Kevin Torgerson – RE/MAX Results – Anoka, MN
Debbie Van Caster – RE/MAX Property Pros – Eagle River, WI
Brandon Vasquez – RE/MAX Results – Anoka, MN
Eric Woodward – RE/MAX Realty 100 – Hales Corners, WI
P. Gregory Yoder – RE/MAX Property Pros – Eagle River, WI
Welcome everyone!
If you’d like to connect with a RE/MAX associate, please visit: www.remax.com/officeagentsearch
Tags: new agents, New Associates, RE/MAX agents
About Keri Henke
Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.
via soldsignblog.com
Tuesday, March 5, 2013
One of the New RE/MAX TV Spots... Oh yeah, still #1 TV Share!
FUNNY STUFF!! WHAT MOVES YOU WISCONSIN!?
Monday, March 4, 2013
RE/MAX Design Center is Getting a Facelift!
Denver-based franchisor Re/Max is launching an updated version of its "Design Center" marketing platform, touting the revamped application as more intuitive and efficient than previous versions.
The updated platform, to be unveiled today in Las Vegas at the annual Re/Max R4 Convention, boasts an overhauled interface along with new features that the platform's developer, Imprev Inc., has not made available to other brokerages that use its design products, said Bill Yaman, Imprev's vice president of sales and business development.
The interface was built to "make ease of use paramount," Yaman said. In a demo session, the layout did appear to be cleaner than the application's previous version, and some design functions, like adding photos and text, were easier to use.
Introduced in 2006, today the Re/Max Design Center is one of a number of platforms designed to help agents create marketing materials and disseminate them to prospects.
The approximately 70,000 Re/Max agents in the U.S. and Canada can use the Re/Max Design Center for free, but they'll have to pony up another $299 for three new premium features that enable agents to generate single-property websites, video home tours and ready-made marketing campaigns.
The Design Center's new premium features, announced in January, are also available individually for $199 each.
The "Premier Agent" single-property website enables an agent to generate a stand-alone listing website that adjusts its layout for mobile and tablet users. The website hosts a virtual tour, which an agent may stock with as many as 50 photos and accompanying descriptions, along with a Google Maps street view interface and sections for neighborhood information.
The Premier Agent Video tool allows an agent to create home tours with text and music soundtracks. The agent may publish the videos on YouTube and other websites, or embed them in emails.
A Premier Agent automated marketing campaign enables an agent to create campaigns that disburse promotional materials over set timelines. Using a campaign, an agent may target certain groups that are stored in the platform's contact list. The function even has cookie-cutter promotional campaigns that send out pre-written copy on topics including disaster-preparedness, downsizing and rent vs. own.
As with previous versions, an agent may use Design Center to distribute their promotional materials across a range of websites and platforms (depending on their medium), print materials from an affiliated printer, and view analytics for email campaigns.
Screen shot of Re/Max Design Center.
Re/Max uses a separate program, called "LeadStreet," to help its agents manage leads. LeadStreet is partially integrated with Design Center, allowing an agent to populate marketing materials in Design Center with listing information from LeadStreet. Still, the applications are distinct.
Yaman said Imprev, whose products are used by over 150,000 agents, is in the process of "evaluating partnerships with CRMs" that could bring more substantial integration.
That could mean that subsequent versions of its real estate design applications may fully integrate with CRMs, portending a future where more real estate agents manage prospects and market to them all from within one platform.
Contact Teke Wiggin:
Letter to the EditorAll rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.Copyright 2013 Inman News
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