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Monday, February 25, 2013
TOM FERRY IS AWESOME!
Check out this link to listing to Tom Talk about Breaking through your glass ceiling in your Real Estate Sales! It's time to step it up!
Monday, February 18, 2013
Saturday, February 16, 2013
Web 101: Fundamental Do’s and Don’ts of Real Estate Websites | RISMedia
With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff?
6 Must-Haves
Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.
“About” Page: This should let your prospects know what you’re about, as an agent or brokerage. Why did you get into the real estate business? Do you specialize in certain types of sales? Include anything that distinguishes you from other professionals in your area.
Listings: Visitors to your site primarily want to see listings. Make sure they are prominent and easily accessible from your home page. You may even consider integrating IDX into your home page.
Seller Information: Sellers want to know what you will do for them if they choose you as their agent. This is an excellent opportunity to include your list of seller services so prospective clients can see the value you will bring to the transaction.
Buyer Information: Same as above, except specific to buyers. Tell them how you will go above and beyond when finding them their dream house.
Photos: Make sure to include high quality photos of yourself and your listings. Studies have shown that listings with 16 or more photos perform better than listings with fewer images.
Bonus Points
Niche Information: This is the stuff that makes you memorable. Don’t miss an opportunity to establish yourself as an expert on a specific neighborhood or style of home.
Testimonials: If sites like Yelp and Amazon have taught us anything, it’s that people love to read testimonials and reviews. What do your past clients say about you? Extra credit if you can include photos of your customers in front of their new homes.
3 Things to Avoid
Auto-Play Anything: Don’t bombard your visitors with noise or visuals when they first come to your site. Let them choose when to engage with your media.
Long (or wide) Pages: You’ve heard it before, keep important content above the fold—the portion of the webpage visible without scrolling vertically or horizontally. People will scroll, but only if the material they can see at a glance is interesting and relevant.
Broken Links: Check your site every six months for expired links. Nothing is more frustrating to users than broken links. They are also detrimental to your search engine rankings.
Geneva Ives is the marketing writer for Point2, a leading provider of online marketing solutions for real estate professionals, including custom websites, syndication tools, prospecting utilities and more.
For more information, visit www.Point2.com.Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.
Need blog or newsletter content or easy, stay-in-touch e-Marketing solutions? Check out REsource and Pop-a-Note!
Send us feedbackCategories: Best Practices, Business Development, Coaching, Marketing, Real Estate Technology, Real Estate Training, Real Estate Trends, Today's Top StoryCopyright© 2013 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
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Friday, February 15, 2013
From Good To Accountable | Sam Silverstein
From Good To Accountable
Posted on February 14, 2013There are many good leaders, good teams and good organizations. They all achieve, accomplish goals and earn success. But just because they are good and just because they get results doesn’t mean they are accountable. Accountable Leaders™, Accountable Teams™ and Accountable Organizations™ all operate at a higher level and create something that would be impossible without their accountability. Here are a few of the elements that are a part of being accountable in these settings.
Proactive Accountability
Accountable Leaders understand what they are accountable for and engage on their accountability in a proactive fashion. They understand that taking responsibility for something gone wrong doesn’t really cut it today. The key is to know what you are accountable for and to get it right in the first place. Accountable Leaders look to serve first. They actively build relationships with the people they lead, their peers and the community they are a part of. The success and well-being of others is always on their mind and lives in their actions.
Innovation
We can continue to use existing systems, products and thinking and continue to generate profits as well as grow our organizations. If we are building accountable organizations then we must look to innovate. When we innovate we improve and simplify. We create an environment where our organizations are more efficient and our clients have a better experience engaging with us. Innovation leads us beyond, “we’ve always done it this way” and into a realm where we are constantly improving. People like being in environments where innovation is creating new opportunities. Innovation is exciting and leads to continued process and product improvement.
Influence
Influence is the ability to have an effect on the character, development or behavior of someone or something. In an accountable environment everyone realizes that true influence does not come from a title or position. Influence is earned. Influence is derived from serving others, investing in people, knowing what your non-negotiables are and others seeing you stick to them authentically. True influence attracts others to your causes. When other people want you to succeed it becomes infinitely more realistic that you will be positioned to take the impossible and make it possible.
Contributing to an accountable world, whether as an Accountable Leader or building an Accountable Team or Accountable Organization, means helping others understand the importance and value of accountability. It also means that the tough road many times is the right road and the best results are beyond imagination. People who are accountable and teach accountability understand that they control their outcomes, they can create a place where self-satisfaction thrives and they are operating in such a way that everything is better.
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Thursday, February 7, 2013
Hey RE/MAX Agents! Hilarious Video from North Central about Going To Awards!
If You're not attending Awards in Minneapolis you should reconsider! I think this is a funny video to point out the some serious reasons to be heading up! I'm glad we have big group going!! Hey Tim Nichols! Nice Voice, who's your sidekick, couldn't place it for sure?
Wednesday, February 6, 2013
Why Real Estate Agents Need Social Media - By: Brian Gardner
This is a great Article for agents everywhere about to attack 2013 should read. If you haven't tackled the social media giant yet... It's not too late to get in the game and develop it as a true source of lead generation. See our Post below about Training the other day. It's complicated, but not impossible and it can be managed very easily with a little time and effort on the set up.
LINK TO ORIGINAL ARTICLE:
When you work in real estate, it’s very important to have an online presence. If you’re a real estate agent and you aren’t harnessing the power of social media and blogging, you are hurting yourself and your business.
During these tough economic times, it’s important for real estate agents to make themselves known as a credible source in their field, and networking online can make all the difference.
1. Attracting Buyers and Sellers
As a real estate agent, you can use social networking sites to attract home buyers as well as people who want to sell their homes. While the majority of real estate agents will have honed their skills offline, building a social media presence can lead to more prospective clients finding you and either listing their home with your agency or purchasing a home you represent.
Social networking sites like Facebook, Twitter, and others can help you build your brand while being available to your customers above and beyond the usual. By harnessing the power of social networking sites, you can attract fans and followers that may end up turning into clients.
Social networks can also serve as a venue for enhancing your property listings with high quality photos and comments as well as a real-time way to interact with potential customers who may have questions.
Let’s say a potential customer leaves a comment on your Facebook wall looking for a particular type of home. You can respond with links to listings that match what they’re searching for, making it easy for them to find what you have to offer.
This is just one example that proves why real estate agents need tools like Facebook to build an online presence. This can increase their potential for more customers while enhancing their business in a real way.
2. Building a Credible Reputation
When you work in real estate, it’s very important that you establish a credible reputation in the industry. When you are viewed as an authority in your field, people are going to be much more likely to turn to you when they need to sell their home or purchase a new one.
One of the best ways to prove yourself as an expert is by starting a blog. With a blog, you are able to share information and advice with prospective homebuyers who feel overwhelmed with the process.
Take care not to inundate your readers with listing after listing, however. While it’s perfectly fine to share your listings with fans, you need to find a balance between too much and just enough.
Not every listing will be relevant to every follower, so it’s better to use your blog as a way to share industry information that will position you as an expert in your field. This way, you are able to build your brand while sharing useful information.
3. Networking with Other Real Estate Professionals
If you use social networks that are specific to the real estate industry, you’ll be able to connect with other professionals in the market. By networking with other real estate agents, you’ll gain access to potential career-furthering opportunities as well as the ability to learn from other professionals who do what you do.
Other networking sites such as LinkedIn, while not real estate specific, provide ample opportunities for networking with other professionals in your industry.
These types of social networking sites allow real estate agents to connect with other agents in their field and provide a unique way to not only build your brand, but learn and grow with others in the field. If you’re serious about building an online presence, networking with other professionals is vitally important.
Get Yourself Online With AgentPress
As these reasons prove, it’s very clear that real estate agents need to establish an online presence. From connecting with professionals in your field and attracting potential buyers or sellers, becoming an active participant in social networking will help you build your brand to be as successful as possible.
If you’re looking to build a website, I highly recommend AgentPress. This powerful WordPress theme helps industry savvy real estate agents like you build better a better business with its intuitive design, powerful functionality, and smart listings.
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via briangardner.com
Working on Blogs and Social Media with some Great RE/MAX Agents!!
RE/MAX Agents Training Hard! Herman Kraus, Tessa Kenney, Joe Voell, Pam Boersma, Diane Holmes and John Beckerdite you are all troopers!! Good work today!
Wecome New RE/MAX Associates! I see Kevin Lodholz on there!
Welcome New RE/MAX Associates
RE/MAX North Central would like to welcome the following new RE/MAX associates who recently joined the region:
Jack Appleman – RE/MAX Results – Edina, MN
Verl Carlstrom – RE/MAX Real Estate Group – Eau Claire, WI
Stacie Lee Clark – RE/MAX Realty 100 – Brookfield, WI
Mary Giammona – RE/MAX Real Estate Group – Eau Claire, WI
Barbara Haldeman – RE/MAX Homes & Hills – Black River Falls, WI
Daniel Koeppen – RE/MAX Realty 100 – Menomonee Falls, WI
Benjamin Komro – RE/MAX Real Estate Group – Eau Claire, WI
Kevin Lodholz – RE/MAX Preferred – Cottage Grove, WI
Kara Murray – RE/MAX Results – Minneapolis/Uptown, MN
John Panzigrau – RE/MAX Real Estate Group – Eau Claire, WI
Soren Rasmussen – RE/MAX Real Estate Group – Eau Claire, WI
Alex Segal – RE/MAX Lakeside – Milwaukee, WI
Brad Smith – RE/MAX Advantage Plus – Savage, MN
Welcome everyone! If you’d like to connect with a RE/MAX associate, visit: www.remax.com/officeagentsearch/
Tags: New Associates, remax associates
About Keri Henke
Keri Henke is the Public Relations & Communications Coordinator for RE/MAX North Central.
via soldsignblog.com
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